Hi, I'm Mike 👋

I build how companies are experienced.

Two decades turning brand, product, marketing, and culture into a single experience. Now delivered through Creative Quotient, with me in the seat or the full team behind it, and running on cqOS.

Mike Mayo
About

Maximizer. Streamliner. Creative minimalist.

My career has been one long exercise in integration, taking brand, marketing, product, and culture and making them play in the same key. Today I plug into leadership teams as a fractional CXO, bringing executive horsepower without the full-time overhead.

20+ years across brand & tech
18 companies & ventures
3 active fractional roles
The idea

The next differentiator is how your brand is experienced.

As products and AI converge, what separates companies is the experience they create. A distinctive one cannot be built by accident.

IQIntelligence Quotienthelps teams think
EQEmotional Quotienthelps people connect
CQCreative Quotienthelps brands differentiate
Where it came from

Built over twenty-five years, before it had a name.

2000 Music production and artist management

Producing the record and building the artist around it. A hundred separate parts either resolve into one experience, or they do not.

2008 Eight years inside IT

Tool sprawl and broken handoffs at CKE, seen from the engineering side rather than described from the outside.

2016 Experience leadership

Xentaurs, then EVOTEK. The outward face of a company and the systems underneath it are the same problem.

2025 Productized

Creative Quotient to deliver it. cqOS to run it.

"He spoke about 'the experience' as the manifestation of all the company's attributes, unique differentiators, people, and offerings. Hence, the 'Vice President of Experience' was born."
Jeffrey Klenner President, EVOTEK
The experience framework

One unified experience, powered by a higher CQ.

Awareness

Establishing familiarity, trust, and influence by launching cohesive identities that make the first impression unmistakably yours.

Conversion

Educating and converting audiences through a high-performing website and continuously optimized paid media that turn interest into action.

Retention

Fostering loyalty and advocacy by mapping, measuring, and enhancing customer and employee journeys across every key touchpoint.

Kind words

From the people I've worked with

Read all 14 →

"Mike came into the organization full of brilliant ideas of how a modern marketing team should work. He made everyone around him better. The value he provides is astounding for a growth organization."
Jeffrey Klenner President, EVOTEK
"One of the most creative, talented, and engaging leaders I have ever worked with. Mike listens more than he talks, which is his superpower. Any organization that has Mike is super lucky to have him."
Jason Myers Chief Revenue Officer, ECS
"Mike not only listens to ideas but implements critique methods that foster confidence and yield positive outcomes. He stands out as one of the most technically forward-thinking individuals I've encountered."
Patrick Spikes Marketing Director, Redapt