I build how companies are experienced.
Two decades turning brand, product, marketing, and culture into a single experience. Now I take the seat as a fractional Chief Experience Officer, without the full-time overhead.
The next differentiator is how your brand is experienced.
As products and AI converge, what separates companies is the experience they create. A distinctive one cannot be built by accident.
Every handoff keeps the promise made in the very first ad, long after the contract is signed.
The offer letter, the first day, and the first review all feel like the company that recruited them.
From signed agreement to first deal, partners get the same company that courted them.
One leader who owns it: a fractional Chief Experience Officer.
The experience framework, run from inside your leadership team by one executive who owns the handoffs between your teams, on a part‑time footprint.
Establishing familiarity, trust, and influence by launching cohesive identities that make the first impression unmistakably yours.
Educating and converting audiences through a high-performing website and continuously optimized paid media that turn interest into action.
Fostering loyalty and advocacy by mapping, measuring, and enhancing customer and employee journeys across every key touchpoint.
"Mike came into the organization full of brilliant ideas of how a modern marketing team should work. He made everyone around him better. The value he provides is astounding for a growth organization."
Jeffrey Klenner
President, EVOTEK
"One of the most creative, talented, and engaging leaders I have ever worked with. Mike listens more than he talks, which is his superpower. Any organization that has Mike is super lucky to have him."
Jason Myers
Chief Revenue Officer, EQUUS
"Mike not only listens to ideas but implements critique methods that foster confidence and yield positive outcomes. He stands out as one of the most technically forward-thinking individuals I've encountered."
Patrick Spikes
Marketing Director, Redapt
Who owns it in your business today?
| Awareness | Conversion | Retention | |
|---|---|---|---|
| Customers | Marketing, Sales, PR, Product. | Sales, Marketing, Product, Finance. | CS, Support, Product, Finance. |
| Employees | HR, Marketing, Leadership. | Recruiting, HR, Hiring managers, IT. | HR, Managers, Leadership, IT. |
| Partners | Partnerships, Marketing, Sales. | Partnerships, Sales, Legal. | Partnerships, Support, Finance. |
When multiple teams own a box, nobody does.
The gaps show up in the handoffs: sales to delivery, offer letter to first day, signed partner to first deal. Pick the one that matters most in your business and name the person who owns it from start to finish. If no name comes to mind, that's where we start.