I build how companies are experienced.
Two decades turning brand, product, marketing, and culture into a single experience. Now I take the seat as a fractional Chief Experience Officer, without the full-time overhead.
Maximizer. Streamliner. Creative minimalist.
My career has been one long exercise in integration, taking brand, marketing, product, and culture and making them play in the same key. Today I plug into leadership teams as a fractional CXO, bringing executive horsepower without the full-time overhead.
The next differentiator is how your brand is experienced.
As products and AI converge, what separates companies is the experience they create. A distinctive one cannot be built by accident.
Built over twenty-five years, before it had a name.
Building the artist's brand around the record: cover art, websites, promotion. My first real exploration of design and marketing, in a world I was passionate about.
EMGI, then Ethos Vapors. The same craft at company scale: identities, packaging, campaigns. A brand is not a logo, it is every surface a customer touches.
Xentaurs, then EVOTEK. Where design stopped being a deliverable and became how the whole company operates.
Ghost, Enhance.MD, Ryde, Majentai. The framework applied from inside a leadership team rather than advised from outside it.
"He spoke about 'the experience' as the manifestation of all the company's attributes, unique differentiators, people, and offerings. Hence, the 'Vice President of Experience' was born."
Jeffrey Klenner
President, EVOTEK
One unified experience, powered by a higher CQ.
Establishing familiarity, trust, and influence by launching cohesive identities that make the first impression unmistakably yours.
Educating and converting audiences through a high-performing website and continuously optimized paid media that turn interest into action.
Fostering loyalty and advocacy by mapping, measuring, and enhancing customer and employee journeys across every key touchpoint.
Apps I'm building
Personal products, designed and developed by me.
STTS
See who's down. No pressure.
A private status app for close friends. Set down or busy, share it with specific friends or cliques, and let plans come together without a feed.
stts.app →
RCLL
Recall everything you know.
An AI-powered knowledge workspace that captures meetings, notes, tasks, and contacts, and recalls them the moment you need them.
rcll.app →
DRNK
Start with what you have.
A fast, beautifully simple cocktail finder, pick a spirit or a mood and get curated drinks with full recipes and exact measures.
drnk.app →
SGNTR
A clean email signature, free, in about a minute.
Fill in your details, watch a live preview, and copy a polished signature into Gmail, Outlook, or Apple Mail. No account, nothing stored.
sgntr.app →"Mike came into the organization full of brilliant ideas of how a modern marketing team should work. He made everyone around him better. The value he provides is astounding for a growth organization."
Jeffrey Klenner
President, EVOTEK
"One of the most creative, talented, and engaging leaders I have ever worked with. Mike listens more than he talks, which is his superpower. Any organization that has Mike is super lucky to have him."
Jason Myers
Chief Revenue Officer, ECS
"Mike not only listens to ideas but implements critique methods that foster confidence and yield positive outcomes. He stands out as one of the most technically forward-thinking individuals I've encountered."
Patrick Spikes
Marketing Director, Redapt